Charlie’s Chalk Dust – Best Branding – E-Liquid Awards 2016
Charlie’s Chalk Dust won Best Branding in the 2016 ZampleBox E-Liquid Awards. Most of that year’s categories honored a single flavor. This one honored the whole package: the name, the look and the story a brand tells before you ever open a bottle.
Charlie’s Chalk Dust is not sold on our site today, so this post is the record of that win. The bottles below are a snapshot of 2016 and a handy pointer to flavor families you can still explore here.
Short version: Charlie’s Chalk Dust took Best Branding in 2016 for a lineup built around a story, the long-forgotten journal of Charlie himself, with bottle names like Peanut Butter Jesus and Wonder Worm.
Why Charlie’s Chalk Dust won
When we announced the award, we called it an e-liquid that needed no introduction, yet one whose origin told a colorful tale. Our old store listed the line as Cosmic Charlie’s Chalk Dust, and the team behind it included some of the most passionate, dedicated vapers you could hope to meet.
The hook was the backstory. The brand released new flavor creations on a regular basis, and each one was said to be inspired by Charlie’s long-forgotten journal. That kind of storytelling gives every bottle a reason to exist beyond its flavor, and it made the lineup easy to remember in a crowded market.
The bottles we featured
Our original announcement showed off five bottles from the lineup:
- Peanut Butter Jesus
- Orange Blawesome
- Slam Berry
- Sugar and Knife
- Wonder Worm
The names show the brand’s sense of humor, and a few of them point straight to a flavor family. If Peanut Butter Jesus catches your eye, browse our peanut butter and dessert flavors. Orange Blawesome points toward orange and citrus, and Slam Berry toward our berry collection.
What great e-liquid branding gets right
Branding is more than a pretty label. The brands that earn this kind of award tend to nail a few things:
- Memorable names. A flavor name that sticks makes it easy to find the bottle again.
- A consistent look. When every bottle in a line shares a style, you can spot the brand at a glance.
- A story. A character or backstory, like Charlie’s journal, gives a lineup its personality.
- Clear information. Good design still leaves room for the basics: flavor, nicotine strength, bottle size and the nicotine warning.
Good branding also speaks only to adults. In 2018, the FDA and FTC sent warning letters to companies whose e-liquid packaging imitated foods like juice boxes, candy and cookies. Responsible brands keep their designs clearly grown-up.
More from the 2016 awards
Want to see who else won that year? Our roundup of all the 2016 E-Liquid Awards winners has the full list, and the E-Liquid Awards page covers the awards more broadly.
If you enjoy discovering brands with personality, the Zamplebox Club sends a box of vape juice curated to your flavor profile every month. You can swap any bottle before it ships and mark the ones you never want to see again.
Bottles worth trying
Charlie’s Chalk Dust is not in our shop, but these orange flavors are a good place to start if Orange Blawesome sounds like your style.
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Alien Fruit - High Class Line
Price range: $8.99 through $29.99 Select options This product has multiple variants. The options may be chosen on the product page -
Aqua Drops Menthol 60ml Vape Juice
$11.99 Select options This product has multiple variants. The options may be chosen on the product page -
Bad Drip - God Nectar Iced Out Vape Juice 60ml
$14.99 Select options This product has multiple variants. The options may be chosen on the product page
WARNING: This product contains nicotine. Nicotine is an addictive chemical. For adults 21+ only.